Client appreciation events are one of the most important keys to a successful internal marketing strategy. They should be fun and affordable, AND marketing these events should be similar to marketing a massive open house. Keep in mind that these events can help you network and engage with new clients as well as the awesome ones you already have!
Michael Hellickson goes in detail about client appreciation events and what you need to do to market them successfully.
Client events should be fun for everyone. Your clients didn’t come expecting an hour long seminar about buying and selling homes. The event should be about THEM, and appreciating their business.
Client events should be held about once per quarter, and they don’t have to cost you an arm and a leg. In our PDF download, we have tons of affordable ideas for events that are tons of fun, ranging from kid friendly events to happy hours and adult events!
Remember, your clients will always be thinking “W.I.I.F.M”: “WHAT’S IN IT FOR ME?” So make the event ALL about them.
This download includes ideas for your client event, and what you should be doing BEFORE, DURING, and AFTER the event. Your event can be successful, you just need to follow the process!
When marketing these events, you will want to take a very hands-on and aggressive approach. You want as many clients to attend as possible, and you want everyone to know that it is FREE! You want your clients and others to know that you’ll take care of them before, during, and after the sale, and make them feel secure in their choice of a real estate agent.
6 Weeks Before Event:
- Select a date and location & book the venue (if necessary)
- Identify which team member will run the event (Assistant, team leader)
- Friend every client on Facebook (should already be done!)
- Post on Facebook every 3 days! (Buffer can help schedule these)
- Run targeted Facebook ads to the emails in your database
- Video blog about the upcoming event, make sure this link is shared and boosted!
- Email the link to the blog to your entire database
Getting your event organized and your social media postings set up is the first step in getting everything together and ready to send to your clients.
4 Weeks Before Event:
- Call your clients, let them know who, what, when, where, why!
- Email your clients
- Snail mail your clients (Postcard/Brochure)
- Post the event on your personal Facebook page, and personally invite your clients.
- Text A+, A and B clients to invite them to the event (video text is best!)
3 Weeks Before Event:
- Social Media Posting (every three days, keep it up!)
- Email out a reminder to your database
2 Weeks Before Event:
- Email out ANOTHER reminder to your database
- Call your clients, remind the of the event
- Snail mail a reminder
1 Week Before Event:
- Start confirming attendance, via phone and email
- Text your A+, A and B clients for confirmation of attendance (again, video text is best!)
3 Days Before Event:
- Confirm the attendance once more via phone
- Confirm attendance via text as well!
AT the Event:
When you are at the event, you need to take photos with EVERYONE. There needs to be a photo with you and the client, and photos of just the clients having a great time. Also, you should take a video of the event because you can use this for future event marketing. It also shows what the event was really like, and how much fun your clients were having! At the event you can also handout postcards or flyers for your next event to ensure that your clients can plan to attend the next event!
AFTER the Event:
There are a few things you need to do after the event, because after all, the fortune is in the follow-up! For those who helped set up the event, and helped at the event, they deserve a personal handwritten note.
Sharing the photos in your newsletter and on your Facebook is very important! When sharing the event photos on Facebook, you need to spread them out over a weeks time, or more, to ensure that you get consistent traction on your posts. Tagging the clients in the photos will also help with this, and get the conversation going about how much fun your event was!
Email your entire database pictures and links to the pictures so they can go look at what they missed out on, OR for the clients that attended, they can look back on how much fun they had!