Planning a massive real estate open house that will attract 25-150 visitors is both easier than you might think. It’s also an affordable AND profitable lead generation source! Open houses are like client events: they take planning and you need to follow the checklist in order to have a massive turn out! BONUS: We have added a sign in sheet AND a quick open house summary checklist that comes with the larger checklist when you opt in!!
Massive Real Estate Open House
The first step to holding a massive real estate open house is to FOLLOW THE CHECKLIST! Following the step-by-step guide to making your open house as successful as possible is easy and will help you get a maximum return on a minimum investment. This checklist has been used by many top producers and has been modified and perfected, based on first hand experience of things that did and did not work. BONUS: We have added a quick checklist AND a ready to go sign in sheet included in the same download as the full checklist!!
Coach Michael Hellickson explains in the video that the checklist can be personalized! If you don’t like or want to do something on the checklist, DON’T! You can and should, change it and make it your own.
- Most FSBO’s list within 21 days!
- 72% of FSBO’s only interview one agent before listing the property!!
- Offer to hold open houses for FSBO’s and NOT charge them! (Explain the marketing strategy and reasoning, you can find this in the download).
- If the house sells before the open house, STILL hold the open house! Take backup offers and/or sell visitors a different home.
- Run a contest drawing for a $100 gift card! (Leverage your vendors by having them donate gift cards)
- Post on your business and personal Facebook, new listings, just solds, sale pendings, and just solds.
- This is your chance to stand out from other agents=so make it BIG!!!
2 Weeks Before – PRE-Open Checklist
Always remember that 66% of buyers and 72% of sellers work with the first agent they come in contact with! AND 80% of open house attendees have NO AGENT! This is your chance to shine and show people what it’s like to do business with you!
Picking your target home is the key to your success with an open house. Pick a home in a large neighborhood within a half mile of a busy intersection or grocery store. The ideal home should be in a neighborhood near others, or one that has connecting neighborhoods. If there are more than 3 dominant agents in that area, pick another neighborhood. This is all about YOU and your brand. If you are in the market to sell $500,000 homes, you should hold an open house in a $500,000+ home. You can ask to hold an open house for another agent’s listing, if needed (We have etiquette tips on this situation in the download).
Post on social media religiously! Video the home and post it on Facebook and YouTube. Tell everyone the who, what, when, where and why of the open house to grab their attention.
Calling the neighbors 1-2 weeks in advance and letting them know about the open house can give them a chance to tell friends and family about the house for sale near them!
1 Week Before
Daily, before the open house, you will want to syndicate on Zillow, Realtor.com, Trulia, MLS, and Craigslist. Omit details like bedrooms, bathrooms, price, or square footage. This leaves the home a mystery and gets people interested! Focus instead on things like the beautiful backyard and gourmet kitchen.
Have your buyer’s agents door knock the 500 closest neighbors. This is a good way to advertise as well as let people know what is going on in their area. Let them know they are welcome to attend and check out the home, as well as to invite friends and family looking for homes in the area!
Day of the Massive Real Estate Open House
Dress for success! This is a job interview, so own it! The set up of the open house should be an eye catcher. You will want to set up your table in the entryway or foyer, if possible. Do NOT set up in the kitchen (unless you have no other option). Have your flags, balloons, and signs up making it very clear where the open is being held. Make it look like a circus!
Be prepared. You will need to set out 60-80 signs around the open house location. This is too much for one agent to put out and pick up alone, so bring your lender! 50% of the signs you will want at local intersections and stores, pointing their way to you.
Your sign spinners (or mannequins) will need to be on the nearest large intersection in order to attract lots of attention!
Always come early and prepared to set up before the open house starts. You may need extra time to prepare the home itself!
Open House Safety
Open house safety is something some of us overlook, and yet is very important to keep in mind JUST IN CASE. Always keep your cell phone on you, and establish a check in schedule with friends, another agent/broker, or family. Make every attendee sign in with photo ID, and NEVER be alone at the open house.
AFTER the Open House
When finished, the house needs to look the way it did BEFORE you came in. Take down all signs, balloons and flags. Before you leave the house you will want to take a video of yourself in the house, thanking all of the attendees for coming out and participating! Don’t forget to turn off the lights and lock up the house as well.
As for the attendees, send them the video via text. You will want to set up an MLS/IDX search for them and send off. Make sure to follow up with all the attendees within 24 hours of sending the MLS campaign!
You are going to need various signs (2’x4′ if possible), arrows, balloons, and flags. You will need 60-80 signs per open house that you host. We have a few references of companies you can order signs from in the download!
An alternative to having sign spinners at your MASSIVE open house is a robot mannequin. For under $800, you too can have life-like, robot mannequins at your next open house!
For information on how to purchase a mannequin Contact Us!