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How to Write Real Estate Blogs!

Myth: “Writing blogs for Real Estate is hard, time consuming, and doesn’t work anyway.”

Fact: Consistently writing blogs is easy, quick and profitable!


  1. No Time
  2. No Content
  3. No System
These are common misconceptions about writing real estate blogs. It can be made as easy as 1-2-3! Michael Hellickson gives you the step-by-step guide to creating great blogs and engaging with more people online!


Download the six step checklist for writing a KILLER blog post! We also have the top ten real estate blogs that are killing it right now!


 Real Estate Blog, Where Do I Start?

1. Ideally putting out a blog 1-6 times a month is best! Getting one blog out a week is a good goal to have, but working up to that can also be just as effective. Having more than 6 is unnecessary and having less than one per month isn’t effective in the search engines!!
2. For terrific real estate blogs, you need 400-1,000 words. Less than 400 is too short to get your point across and to achieve SEO value. Over 1,000 words will bore your reader and is likely to not be read all the way through.
3. Write RELEVANT content, whether it be about our industry or about houses, it needs to be relevant. This blog is a reflection of you and your voice, remember that!
4. Include video! This may sound like a chore, but if you follow our 3 easy steps, you will knock it out in no time. Including video as often as possible is important because you are connecting with your readers on a new level. They get to see you and feel like they are actually interacting with you. Oh, and it’s awesome for SEO!
5. Have a comments section. Encourage your readers to share their thoughts and engage with you and your team members. Also getting your friends and family to comment is a good idea, because it shows your audience there are a lot of people engaged in the topic and conversation. Also a big SEO plus!
6. Make sure your Real Estate Blogswebsite and blog page is RESPONSIVE! This means that your website can be viewed on cell phones, tablets, and computer monitors and look great on each!


Creating Content

I know you are still wondering… “Where do I get content ideas, and what do I write about?” It’s as easy as 1-2-3!
  1. Gather Ideas
  2. Write Bullets
  3. RECORD!
1. You need to gather the ideas for the blog. You need to know topics and what good topics look like. There are tons of resources to find these!! Easy Agent Pro and Keeping Current Matters are two great places to find good topics and ideas.
Easy Agent Pro is GREAT at SEO and blogging. If you decide to work with them, they will GIVE you great content and the only thing you have to do is make it yours! (NEVER just copy and paste ANY content as it is plagiarism and it will you in the search engines!)  
You can also provide answers to Zillow questions. These are the topics that a lot of people are looking for the answers to. Another place to get great topics and feedback from fellow agents is the Club Wealth Real Estate Agent Mastermind Facebook Group.
2. Write bullet points. Now that we have the topic, wherever you may have found it, go through that topic or blog and write your own summarized bullets. Make it short and you will only need to write down 1-2 bullets per paragraph. Now this brings us to step 3!
3. RECORD! You are now going to record a video with the bullet points you just finished writing. You need to keep it super simple. All you have to do is talk about the bullet points, as if you are explaining this topic to a friend. If you have an assistant, this is your lucky day! After you record the video, you can hand it off and ask your assistant to write a blog based on your video. Now that blog topic is in your own words and you have great content!
Having your videos look professional, with good audio and video quality, is a must. You don’t need 4k, but you do need something that people can watch and listen to easily.
Download the checklist for more suggestions on where to get content and how to turn it into your own unique blog posts!!

Bill Gassett – Massachusetts

Bill Gassett is one of the top RE/MAX agents in New England, specializing in residential real estate.
He is killing it with topics that his consumers WANT to read! Our favorite of his blogs is “Questions to Ask a Listing Agent at an Open House”, which is one of his most recent blogs.  It simply gives you some great questions and WHY you should be asking those questions.You’ll notice, he also does a great job of thorough content with about a 2,100 word count on average!!
Here is a link to his Real Estate Blog, go check it out!

Kyle Hiscock – New York

Kyle Hiscock is a top agent in the Rochester NY area and he is part of The Keith Hiscock Sold Team!
He is doing a FANTASTIC job at providing consumers with tips and tricks to save  time AND money. Our favorite blog of Kyle’s is “Buying a Home Versus Buying a Condo”. This gives his consumers, who are thinking about either, some ideas as to what they should be thinking about before purchasing.
Here is a link to his Real Estate Blog. Please, go check it out!

Tyler Zey – Easy Agent Pro

Tyler Zey runs Easy Agent Pro (marketing for real estate agents) and he is KILLING it.
He does an awesome job at providing real estate agents with content ideas, marketing tips and SO much more. Our favorite blog of Tyler’s is “40 Facebook Marketing Ideas For The Modern Agent “.  This blog is very organized and has some great tips for agents.
Here is a link to Easy Agent Pro’s Blog, go check it out!

Nicole Smith – Texas

Nicole Smith is a Broker/Associate with Briggs Freeman Sotheby’s Intl Realty.
She is doing a good job of giving her consumers a place to find tips, tricks, and home advice. Our favorite blog of Nicole’s is “5 Steps to Ease Home Buying Stress and Anxiety “. This blog is perfect for consumers going through the buying process!
Here is a link to Nicole’s Real Estate Blog. Go check it out!

Melanie Ventura – California

Melanie Ventura is a Real Estate Agent with Better Homes and Gardens, Ventura Barnett Properties.
She is doing a great job of  giving her consumers home interior advice as well as great buying and selling tips. Our favorite blog of Nicole’s is “Why Staging Can Help Sell Your Home in 2016”. This blog is an awesome source for why staging and professional pictures are a must!
Here is a link to Melanie’s Real Estate Blog. So, go check it out!

Julie Steigerwald – Colorado

Julie Steigerwald is a Real Estate Agent with Red Rock Realty!
She is doing a great job of  giving her consumers awesome home advice and selling tips. Our favorite blog of Nicole’s is “How to Sell Your Home Quickly in 2016”, this blog is perfect for sellers looking to get it done QUICK!
Here is a link to Julie’s Real Estate Blog. Please, go check it out!

David Collins – Florida

David Collins is a Real Estate Agent with Red Rock Realty!
He is doing a great job of  VIDEO BLOGGING. Huge for SEO and you get to connect with people on another level. Our favorite blog of David’s is “Why Terra Vista is One Of The Best Planned Communities in Florida”. This blog is a great example of adding a video to your blog and targeting your consumers!
Here is a link to David’s Real Estate Blog. Please, go check it out!

Lindsay Landis – Kansas

Lindsay Landis is a Real Estate Agent with Hedges Real Estate!
Her blog is looking great! . She puts her own twist on topics and makes them fun to read. Our favorite blog of Lindsay’s is “4 Tips For an Effective Open House”, this blog quickly touches on the basics and how they can really help as the seller.
Here is a link to Lindsay’s Real Estate Blog, go check it out!

Kathleen Beasley – Florida

Kathleen Beasley is a Real Estate Agent with Charles Rutenberg Realty!
in her blog she likes to add in more real estate related content, like market analysis and our competitive market today. Our favorite blog of Kathleen’s is “Buying and Selling in a Competitive Market”. This blog gives both buyer and seller tips!
Here is a link to Kathleen’s Real Estate Blog. Please, go check it out!


Thank you to Bill Gassett and Kyle Hiscock for alerting us to the new google algorithm guidelines that reward real estate blogs with an average word count of 2,100 words!! While 400-1,000 words is bare minimum, we agree 100% with your recommendation to focus on a 2,100 word average per blog.
As our way of saying thank you for taking the time to read this blog, we invite you to a FREE 55-minute NO PITCH one-on-one coaching call with a Club Wealth coach! Request Strategy Session!




  1. Keith Knutsson

    Thank you for sharing such useful post. Very interesting Post! I regularly follow this kind of Blog and I am also interested in Real Estate. Myself Keith Knutsson from Tampa, Florida and I am a real estate advisor.

  2. John

    This is one awesome blog post. Keep writing.

  3. mani

    GOOD SOUND ! thanks for sharing amazing information…

  4. Bhumi

    Hi Michael
    you have shared useful info about real estate,this article shows me that what type markting required in real estate

  5. Ted Smith

    I am planning to build a website of real estate. Certainly, I would required many blogs for. I am going to consider these steps.

  6. Gurugram

    Best blog for Real state

    • Gurgaon

      Yes this is helpful

  7. Saniya Sharma

    I was thinking to make a website for my Real Estate business. Great Post

  8. Riya Bansal

    Thank you so much for sharing this nice suggestion

  9. Riya Bansal

    Useful Blog.I was thinking of it for my business.

  10. Riya Bansal

    Thanks for Sharing Your Thoughts!

  11. Saniya Sharma

    This method is unique and I found this so useful.

  12. Riya Bansal

    Great post keep up the good work. Thank for share…

  13. Richard Wall

    This is what I was looking for. Many thanks for sheding a light on these crucial real estate things.

  14. James

    Nice post. Keep Sharing

  15. shaa

    Informative post Thanks for the share.

  16. jony

    Good information……

  17. Richardregan

    Great….very good ideas really….thanks a lot…keep it up

  18. Reema Gupta

    I appreciate for sharing this article. It is really Nice article to read. Keep sharing.

  19. fun88

    Great Blog! Looking forward to another!

  20. Mapsko Group

    Thanks for sharing your knowledge with us. This article will be really helpful US.

  21. alisha thomas

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  22. MT Global

    Thanks for sharing interesting blog.

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