(01:00) Christina Griffin‘s introduction and personal story.
(02:52) The way Christina started getting clients and transactions.
(04:01) How Christina’s first year in the business looked like.
(05:58) Christina’s advice for young people on how to overcome people’s objections.
(08:15) The importance of confidence levels in real estate.
(09:49) How controlling your environment helps you when you’re starting in the industry.
(11:02) When Christina hired her first full-time assistant how she hired them.
(13:07) Why your market matters and how to make the most of it.
(14:29) How Christina works with the investors.
(16:43) A way that works really well to establish good relationships with bank agents.
(18:44) Christina’s team, going from one assistant at 24 to a 34-people team.
(21:09) Some important things Christina learnt from stumbling.
(24:06) The importance of evolving along with your market.
(28:09) The results of marketing a property should be marketed regardless of the situation.
(29:05) How coaching helped Christina grow her business.
(30:09) Having a business blueprint is not enough and why you have to dive in.
(31:00) Christina’s routine and her thoughts on daily schedules.
(32:16) Leadership and caring for your team on a personal level.
(34:14) Team huddles, accountability and knowing how to help your team.
(38:13) Task switching and its costs.
(41:18) Christina’s experience with beach homes and luxury real estate in general.
(44:13) Listing Agent Boot Camp and how to get your seat.
(44:53) Lead sources that Christina is using and having good success right now.
(45:31) Christina’s experience with BoomTown and what she gets out of it.
(47:17) How can starting agents get traction on social media and get real leads.
(48:39) Recruiting based on adding value through sharing and being locally involved.
(49:37) Griffin Group’s culture and what they offer to their agents.
(51:04) How Christina manages the marketing department on the Griffin Group.
(52:23) Listing Power Tools‘ usage and advantages.
(53:42) The future of the Griffin Group.
(57:33) Why Christina chose Club Wealth Coaching.
(58:46) The Griffin Group’s present day percentage wheel.
(59:07) What Christina asks their agents of them while they’re on the phone with clients.
(1:00:28) Final thoughts regarding this episode.
(1:03:41) How to get in touch with Christina Griffin.
Inspirational Quotes Mentioned
Find a niche and be able to dominate the niche.
No matter what age you are, an investor does not care if that nets them a great profit margin. They are going to love it.
Confidence wins the day (…) Confidence overcomes a lot of challenges.
Expectations up front.
Diversity is the very most important thing in real estate.
If you have the desire inside you to be successful (…) you just have to set a plan in the blueprint.
If he can do it, I can do it!
About Our Guest
Christina Griffin is an experienced real estate professional with Coldwell Banker – The Griffin Group in Tampa Bay, Florida. She handles an enormous volume, selling 385 units in 2016. Her dedication has placed her in the top 1% of agents with Coldwell Banker, top 100 for the state of Florida and #28 with The Wall Street Journal for volume.