So, what do I mean when I say “team?”
Obviously, there is the “casual” team. This is where one person goes up to another person and says, “Hey, let’s work together.” This is a partnership, and it is the weakest form of business. It’s challenging, especially in real estate, because one person usually ends up working more and a bitterness begins to set in quickly.
An effective team is:
Not casual in any way
These are the people who are game on, serious, investing money, and going to crush it. They are putting their time, effort, energy, and dollars into success. They are segmenting work flow and hiring people like buyer’s agents and listing agents that go out and work with buyers or sellers.
You may not want to work solely with buyers or solely with sellers, and that’s fine. You can work with both if you’d really like to. But here’s something to keep in mind: the best of the best in every industry are the people who are specialists. Not just in real estate, but in everything.
Look at the medical fields. General practitioners are not the ones that make all the money, it’s the highly specialized doctors that do. It’s not your regular dentist that makes the money, it’s oral surgeons, it’s orthodontists. Only the highly specialized people in every industry make the BIG money.
Now, you need to get that workflow segmented so that every single person on the team can do what needs to get done. When it comes to listing agents, I want to know that if I’m sending you a listing lead, you’re going on ten appointments this week, that you’re good at working with those sellers. Why? Because you do it all the time! You’ve got a script down, you’ve got a checklist you follow, and you’re doing it over and over again all the time.
This way, I know you are likely to set the listing, and I am likely to get paid!
Check out the blog on the 44 Point Listing Appointment Checklist.
Other people who may be on your team:
Inside sales agents