When was the last time that you received a handwritten note from someone? Do you remember how you felt when you opened that personal note? The warm fuzzy feeling from knowing that someone took special time from their day to write to you. You know that person cared.
Writing personal notes is a lost art in the real estate business, most other businesses and frankly mankind in general!
Very rarely does someone take the time to sit down and hand write a personal note. This simple concept can have a HUGE impact on your business – and put a HUGE smile on the recipients face!
It is also one of the most effective ways to dial in your sphere of influence and other referral type business.
There is a system for how to make a profit with personal handwritten notes. It’s a system that is easy, fast, and requires only a little discipline on your part. That said, it will give you the biggest return on your invested time, save dialing for dialing at client events!
How often should I write a personal note?
You should aim for 5 personal handwritten notes a day. 25 personal handwritten notes per week.
That sounds like a lot, however, your assistant can help you with this. (Check out our blog: If You Don’t Have an Assistant, You Are One).
The 5 Step System for Personal Notes:
Your assistant addresses the envelopes to 5 people daily.
Your assistant tells you WHO to write personal notes to.
Your assistant lovingly places the notes on your desk.
You write the note and put it back in the envelope.
Your assistant will make sure they get the appropriate postage and mail them off.
Download: 25 Occasion Reminders to Send a Personal Note and Sample Personal Notes
What happens if you don’t write your 5 personal notes a day?
Your assistant is will simply, and gently place the next stack of 5 personal notes on your desk.
Over time this is going to build up on your desk until you accomplish this task, or you are buried under an enormous pile of unwritten personal notes!
Take a few minutes out of your day and write your personal notes. Don’t let the task overwhelm you.
Having your assistant place the notes on your desk daily will give you that extra motivation to get the task done.
The Key Elements of a GREAT Personal Note:
Choose a nice envelope, ensuring that it looks and feels personal, like a personal note of a wedding invitation. NOT a business envelope.
Make sure that it is handwritten.
Use a first class stamp (No metered postage)
Handwrite your return address (Do not use an address label) (Alternatively, use a cutsie label like a Snoopy or Charlie Brown label, no business owner in their right mind would use.)
Use a blue ink, broad tip pen.
Write 3-5 lines.
End with a unique close. (Never “Sincerely”)
Day, date, time and location of where you wrote the note goes in upper right corner.