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Lisa Norton

Tier 1 Coach


Lisa Norton is a Broker Associate with eXp Realty in Destin, FL. She specializes in residential, second home, investment, and resort real estate sales. She values creating an enhanced marketing experience to give out-of-state clients a unique vision of life in her market. Her goal is to make her clients feel as if they are a part of the community before they even move.
Lisa fell into real estate by chance while working as a notary processing loan documents for home refi loans, and she hasn’t looked back. She was named the ECAR FWB Realtor of the Year in 2007 and 2012; served as the Local Chapter President of WCR Emeral Coast Chapter in 2010, for which she was also the Member of the Year in 2008 and the Entrepreneur of the Year in 2013; won WCR Florida State Chapter’s Entrepreneur of the Year award in 2014; was the District 8/9 Vice President in 2015; and was ECAR’s Property Manager of the Year in 2019.
Lisa grew up in Destin and can remember it as the little fishing village it once was. She has been there for Destin’s booming growth into the destination it is today, and is happy to help you with your Destin-area real estate needs. Give her a call!


Why I am Qualified to be Your Coach...

I started in real estate in 2004 as a Buyer’s Agent for one of our area’s top producers.  He not only shared his vast wealth of knowledge and experience, but also ensured I would be ready for anything from overcoming objections to fine tuning my negotiating strategies.  Over the years I have “unofficially coached” my peers when asked and helped get them through difficult times.  I was co-owner of a boutique brokerage before merging with one of the top big box brand brokerages.  I then went on to serve as Sales manager for 3 different offices, 2 within the same brokerage, and one for another boutique.  I have also served as a property manager and although not where my passion is, I truly gained respect for those who do it and do it well!

My Perfect Client

My perfect client is the one who is willing to be open to new ideas and to try view things from a different perspective.  To take an idea or suggestion and make it their own!  I personally like accountability as it ensures I will put in the effort meet the goals my coach and I have set and grow my business.  I mean, isn’t that why one gets a coach?  It is not to make someone feel as if they “fell short”.  I believe you get out of something what you are willing to put into it, and I am willing to invest in you.  Are you ready to invest in you?  You are worth it!

Why Choose Club Wealth®?

I choose Club Wealth because of the varied opportunities to plug in and grow and learn from some of the most successful agents across the country.  I went to my first Listing Agent Boot Camp in 2021 and I had just joined Club Wealth. I was blown away by all the presentations made by other coaches at all levels and how willing they were to share ideas, how to’s, and answer questions.  There is something going on every day for one to watch and join in from mastermind calls to group coaching calls and then there is your personal coaching sessions!  For me even after 17 years in the business I felt I needed some pushing, prodding, motivation, and accountability and that is what my coach did for me.  I just wish I had done it sooner.

Fun Fact

Growing up I was EXTREMELY shy!!!  Now you can’t hardly keep me quiet.

1 On 1 Coaching

Club Wealth® provides five levels of 1 on 1 coaching targeted specifically to your current production levels and aspirations.

Group Coaching

Having coached roughly 60 of the top 200 agents in the world, and coached, trained, and consulted with thousands of others, Club Wealth® coaches…

Strategy Session

Our Strategy Session provides the answers to your questions about overcoming obstacles, hurdles, and the objections you face daily in the real estate industry.


Read and hear real-life testimonials about how our coaching system has helped thousands of people aspire to produce and earn more income in real estate.

Regional & National Events

Register for upcoming Club Wealth® events in your area. Register early, space is limited!


Listing Agent Boot Camp™

What is Listing Agent Boot Camp?

Listing Agent Boot Camp™ is a 2-day experiential event that’s part conference, part mastermind. We have created a hybrid real estate event that combines the elements of a mastermind setting with on-site learning.

Business Strategy Mastermind Conference™

What is a Mastermind Conference?

A 2-day experiential event that’s a part conference, part mastermind. We’ve even included our Buyer Agent Boot Camp™ Experience exclusively for buyers agents!

Mastermind in Paradise™

What is Mastermind in Paradise?

An EXCLUSIVE 4-day event is full of Masterminding and Networking with top agents in the country. Enjoy growing your business while taking a break and relaxing! Only available to those in Tier 3 or higher.

Monthly Challenges

Register to participate in monthly Real Estate Challenges with other agents around the country.