(00:56) The traditional model of teams in the real estate industry.
(02:29) Introducing a new hybrid team model out there: Brokerage within a team.
(05:04) Why team leaders with previously established brokerage companies could benefit from the new hybrid team model.
(06:09) Mike’s advice to intermediate agents based on the new hybrid team model.
(08:18) Long Doan‘s backstory.
(12:55) The tough decisions you got to make when entering the real estate industry.
(13:43) The impact of Long Doan‘s past and the things we take for granted.
(16:05) Long Doan reminds us of how lucky we are.
(16:56) Mike Bernier‘s introduction by Long Doan.
(18:24) Long and Mike’s partnership backstory.
(19:31) Why building and continue to build value matters.
(20:12) Developing your own value proposition.
(21:15) A specific success case from Realty Group, Inc.
(23:02) The importance of environments that are conducive to the growth of the individual and how to change the field.
(23:49) Mentors and coaches as part of your organization’s culture.
(26:18) The different models implemented in Realty Group, Inc. by Longand Mike.
(26:47) Being selective on recruiting, quality over quantity.
(28:18) Divide roles and conquer in real estate: Recruiting and retention.
(31:08) The adaptability of the hybrid model and its implementation by Long and Mike.
(35:06) Why leaving the team doesn’t necessarily mean leaving the company on an organization using the hybrid model.
(35:41) How Long and Mike’s own team operate.
(37:04) The goal of Long and Mike’s lead program.
(37:56) The backstory of Long and Mike’s partnership and team.
(39:57) An alternative to real estate franchises.
(41:26) The company and teams’ division inside of Realty Group, Inc.
(45:19) The scalable nature of the new hybrid team model.
(48:54) How everyone on Realty Group, Inc. is using CINC.
(50:05) The way the internal lead program devised by Long and Mike work on CINC.
(50:42) Automate, delegate and eliminate as a business model by Long.
(51:35) How Long started with leads and listings and where Long and Mike are today.
(55:04) Long and Mike the Club Wealth coaches and how to get in touch with them.
(56:29) Mike’s biggest recommendation if and when you’re forming a team.
(58:04) Michael Hellickson’s closing message.
Inspirational Quotes Mentioned
The broker has to have a passion to run a team and train.
We have the opportunity to get what we want if we work hard at it.
I’m passionate about helping people – Long Doan.
Don’t take yourself away from what you’re good at.
I can feel sorry for myself or I can take action and I can find a way to improve my life and the lives of my family members.
A piece of the freedom that we take for granted.
Everything starts with our mindset.
“Am I lucky or unlucky?” Either way, you’re right. Life’s all about making a series of choices.
We make many bad choices to learn from. The point is make the choice.
It’s not always about you, it’s about other people.
To do well you need help.
To do well in real estate, it’s not just a job or career, it’s a lifestyle.
If you treat your business like your family, you have a whole different outlook.
You have to be clear on who you really are.
How is it going to help them be more productive and more successful, have more time off and have a better life? If we accomplish that, we’ll get what we want eventually.
I prefer to turn you down than let you down.
Anybody can come but not anybody can stay.
It’s really not just an interview for them to see if they need anything, it’s an interview for us to see how we’re doing and if anything needs to be improved.
What they’re looking for is some validation in what they already know.
Focus first on the people. If you focus on the people and not the dollar, the dollar will follow.
Help others achieve their dreams and you will achieve yours.
All he needed was help, support, guidance.
It works because it provides value.
About Our Guest
As the top 1% Agent in Minnesota and in the country, and as one of the fastest growing real estate brokerages in Minnesota, Long provides a full-service real estate brokerage where they handle all types of real estate transactions, ranging from Traditional to Luxury, Short Sales to Bank Owned, Investments to Non-Performing Notes acquisition, Property Management to Rentals, and Commercial to Businesses.
As a Real Estate Broker, Long’s philosophy is vastly different than most others. He truly believes it’s the Broker that works for the Agents and not the Agents that work for the Broker. They treat all of their brokers/agents as CEO’s of their companies and provide a business platform that includes but not limited to Technology, Support, Marketing, Training, Coaching, Broker Availability, Facilities, Philanthropy, Culture, Leads, and by far one of the most competitive Commission payout in this market.
Mike has always had the philosophy that Real Estate is a career of advocacy. He began his career in 1998 with the idea that he wanted to make a real difference. He quickly found a passion for Real Estate, the industry as a whole, and for helping people. Currently, he is a managing broker and Co-owner of Realty Group Inc as well as a mentor and instructor/trainer at Club Wealth. Mike helps Realtors of all experience levels develop their talents and focus their efforts. He finds that he can help a greater number of home owners this way.