(06:22) The top list of websites and Facebook‘s place on it.
(08:27) Why lead generating through Facebook requires a plan.
(09:12) How to actually focus your time generating leads on Facebook.
(10:13) The three things you need to focus when generating leads on Facebook.
(11:43) How to use Facebook Lead Ads.
(12:10) Keeping Current Matters as a content generation source.
(14:05) How to create a Facebook Lead Ad.
(15:20) Getting higher quality leads and an efficient use of time.
(15:46) Why creating better quality leads should be your goal for 2017.
(16:26) A look at how many ads Tristan runs at a time and how much it costs him.
(18:12) How does Tristan’s team process look when working on new leads.
(21:11) Why the professionals think people are not answering their calls so much lately.
(23:15) The future of retargeting ads.
(24:29) Running your own ads vs. having CINC to do them for you.
(27:05) Ylopo: Lead quantity vs. Lead quality.
(28:10) How to check out what the latest thing on Lab Coat Agents and Club Wealth.
(28:42) What retargeting ads does exactly, by Tristan Ahumada.
(30:13) A useful retargeting example.
(32:09) Using retargeting to make people know, like and trust us.
(33:36) LeadsBridge‘s costs and usefulness.
(34:25) An example of the real people behind the leads.
(37:17) A simple explanation on how to retarget ads.
(38:07) Ylopo: What they’re doing differently.
(41:52) Zillow: love it, hate it. It works.
(42:05) Prospecting from the Zillow website for Free: Make Me Move, By Owner and Rentals.
(45:54) Using a Virtual Assistant to do your Zillow work.
(47:14) Google Maps: Creating a map for your sold properties.
(50:02) Your very own pocket listing MLS using Zillow & Google Maps.
(51:22) How to show value to your buyers and sellers.
(52:40) What a Single Buyer Agreement means.
(53:04) The system Tristan is using to mass texting.
(54:41) A realistic example of the process explained by Tristan so far.
(58:32) Mike’s biggest single takeaway from today.
(1:00:05) The Masters of Facebook and Lead Generation: Michael, Brian and Tristan’s visit to Laguna Hills and Long Beach areas on May 22nd, 2017.
(1:01:02) Brian, Tristan and Michael’s parting thoughts.
Inspirational Quotes Mentioned
Leads isn’t the problem, quality leads is the problem.
I’m going to be in charge of this because these leads are more important to me than they’ll ever be to anybody else.
Getting a customer to engage with you at some level is a challenge in and of itself. Once we get their attention we want to keep their attention.
People need to see us seven to twelve times before they choose to do business with us.
We’ve got constantly be retargeting them and we need to come at them in different ways.
I’m not here to shove things down your throat, I just want to help you out.
The little changes are what make a big difference long term.
If you don’t implement, all of this is for naught.
About Our Guest
Tristan Ahumada has been in real estate since 2004 and focuses primarily on building relationships with clients and focuses on Luxury Real Estate in Los Angeles County and Ventura County. He also works the Malibu, Beverly Hills, Santa Monica, Calabasas and Westlake Village areas. Between his local team and his expansion teams, he is currently running about 32 agents on his team which stretches all over the country. Tristan also happens to be the founder and owner of Lab Coat Agents which has over 3,000 thousand members and is currently growing by about 500 people a week.