(01:39) Euan Graham introduces himself and his Scottish brand.
(04:40) What wakes Euan up in the morning.
(05:31) Euan’s approach to life and its relation to his consistency on Facebook video.
(07:02) One of Euan’s group core values.
(07:29) Facebook video vs. Direct mail: ROI, traction and the compound effect.
(11:04) How important it is to separate oneself from the rest while giving value.
(13:08) Content as one of the big barriers of entry to doing video.
(17:12) Rules on how to do video easily and effectively.
(20:36) Handwritten cards as providing a level of service to your clients.
(24:04) Euan’s level of card personalization.
(26:12) Michael’s really easy system for personal notes.
(27:10) Going one step beyond handwritten cards: Family and pets!
(29:09) Euan’s thoughts on building relationships, establishing yourself and the abundance mindset.
(32:28) What Euan’s daily routine looks like.
(34:40) Euan’s transition from a solo agent to a team leader.
(37:05) How hard hiring can be and how Club Wealth has helped Euan in that sense.
(39:16) Letting personnel go and self-selection.
(41:19) Michael’s thoughts on team culture and being successful in real estate long term.
(42:41) What Euan is doing for recruiting.
(43:57) Why you should be on Euan’s team.
(48:15) The environment to provide when you’re building your teams.
(49:10) How to hire your first assistant.
(53:06) The three thing that every agent has to spend more of their time doing.
(54:48) The importance of understanding your technology as a real estate agent.
(56:37) How to brand yourself and exploit your differences.
(1:00:01) Brian, Euan and Michael’s biggest takeaway from this episode.
Inspirational Quotes Mentioned
Get off your butts and make life happen for you.
Be fearless in everything you do because the worst thing that can happen is somebody says “No” or it doesn’t work out but you got to go for it.
We’re going to take advantage of trying to be the ones that are doing everything first and set a standard for it.
People live (on screens). That is where everything is.
If you’re not doing it, if you’re scared to do it, you’re missing out on a big opportunity.
People have to know, like and trust you in order to do business with you.
Be that guy. Going above and beyond, separating yourselves at all costs.
Life is not a dress rehearsal. You don’t get another shot at life, you don’t get to wake up, rewind the clock 20 years and replay it.
It’s about getting (your) message out.
Be authentic to who you are, to who your sphere, your clients know you are.
You want to be congruent with who you really are and you want to attract the people that are not only going to be attracted to you in the beginning but people who are going to want to be a part of your world long term.
There’s enough to go around for everybody.
You’ve got to tackle your day with intent.
People want to be part of something bigger than themselves.
Birds of a feather flock together.
If you’re not willing to take the time, ask questions and listen, you’re not going to build deep relationships that are going to serve you for years down the line.
Count your blessings.
About Our Guest
Originally from Galashiels, Scotland, Euan moved to Colorado in 2008 with his wife Mia. They are now established in the great community of Beacon point in southeast Aurora with their daughter, Isla and son, Finlay. Named the 2011 Denver Metro Rookie of the Year, Euan has been extremely successful in the Colorado real estate market.